Experience based learning. 

Learn from creative leaders from across today's
most innovative companies and consultancies. 

WHY COLLABORATION

Today’s knowledge economy demands that we work with one another more closely than ever in order to produce and achieve our desired business objectives.

Yet, our modern urgency-based launchlaunchlaunch reactivity is killing creativity — leading to longer workdays, increased conflict and politics, lagging productivity, disengagement, stress, and eventually, burnout. The data is stunning.

Cultures that support collaborative working are five times more likely to be high performing with greater rates of engagement, productivity, and job satisfaction. But these are not innate skills and are rarely taught. 

We train Creatives how to create custom collaborations to effectively bring any group of people together to achieve a shared goal. As the only professional development training evolved from political organizing principles in the Design and Technology industries, we leverage these time tested techniques, teaching Creatives how to design and manage collaborations of any kind. Use the BD Method to clearly identify what type of collaboration is best, the ideal actionable agenda, and the most useful activities to lead people through to get the best work of your careers done

TRAINERS

All of our : by Design trainings are taught by leaders well-versed in facilitating multidisciplinary problem-solving collaborations. Benefit from their rich experiences working across diverse organizations through our trainings. 

Renna Al-Yassini

Founder  |  Twitter  |  Google  |  Adaptive Path
CCA  |  Cooper Professional Education  |  CMU

 

Renna’s design career has been at the intersection of emerging behaviors and technologies. She found design after having had an entire career in politics, working as a communication strategist for nonprofits, government agencies and social justice initiatives. She has guided diverse groups of people through a variety of collaborations — from teenagers in East Oakland working to open a youth center, to bank executives working to establish a new business entity. Renna founded : by Design Workshops in 2013, when she saw a clear opportunity to bring essential and valuable skills that are explicitly taught in political organizing to design. Having gone in-house for the first time when she joined Google in 2017, Renna has updated and expanded the trainings to address the different contexts of being a member of an extended team versus an external consultant. She remains committed to helping designers wishing to work in the social impact space to do so responsibly, effectively and critically.

Renna is the founder of Hustlers & Hellions Studio, co-founder of Junior, and currently leads a UX team at Twitter. She has co-taught service design at California College of Art and Carnegie Mellon University.

Kristen Brillantes

The Sarap Shop  |  Stripe  |  Google Ventures  |  Google
General Assembly  |  GV  |  Google

 

Kristen is a fabulous example of building an intersectional design career. An entrepreneur, designer, facilitator, coach, dancer, and aspiring baker, Kristen’s approach to creating impact across boundaries is reflected in her business ventures, which range from flipping foreclosures during the ‘08-’09 economic recession to her consulting practice and her business ventures, The Sarap Shop, a Filipino food brand to fuels inclusive food experiences. Today, she works as a Design Operations consultant and a highly sought-after Design Leadership coach.

Dr. Mathan Ratinam

Victoria State Government  |  World Bank  |  United Nations  
Parsons School of Design  |  Columbia

 

Dr. Mathan Ratinam is a lead service designer who works in the Department of Premier and Cabinet in the Australian government. He and his team work collaboratively across the government to solve complex policy and service delivery problems through design-based approaches.

Dr. Ratinam has years of experience under his belt; he has worked with humanitarian, non-profit, and development organizations like the World Bank, United Nations, Oxfam America (among others) and was a core faculty member at Parsons School of Design.

Josh Silverman

Sequoia Capital  |  Twitter  |  IBM
CCA  |  General Assembly

 

Josh is a designer, serial entrepreneur, and eternal optimist. Currently, he is the Founder & CEO of Startnership, a business that helps startups grow by delivering design and marketing tools for a fixed fee and on a fixed timeline. Josh founded Schwadesign in 1997, a network of strategists, designers, and developers curated in project-specific teams to reflect client needs. He is deeply invested in new businesses and subversive ideas, and excels at helping entrepreneurs hustle to make their ideas happen.

A passionate networker, for over 20 years he has been an active member of AIGA, was a Centennial Co-Chair, and co-founded the organization’s 48th chapter in Rhode Island. Recently, work with StartOut (a new national non-profit for LGBT entrepreneurs) inspired him to create the national Designtrepreneurs series, part of San Francisco Design Week. He has taught and guest lectured at RISD, MassArt, Lesley University, California College of the Arts, and others, and has served as an advisor to startups and accelerators.

Christina Worsing

San Francisco Digital Services  |  Cooper  |  IDEO  
CCA  |  Cooper Professional Education

 

Christina is a lead service designer for the City of San Francisco's Digital Services team. She applies her design research and strategy experience to uncovering people’s needs, goals and behaviors and then applying this knowledge to appropriate and meaningful design solutions for products and services. The majority of her work has focused on health and wellness projects ranging from research into the changing face of senior living to the development of medical software, telecommunication platforms and cardiac imaging tools. Christina came to design through her roots in community development, urban agriculture and site-specific sculpture. It is Christina’s experience that meaningful designs arise from understanding context and the underlying systems in which issues and opportunities play out.

In addition to consulting, she is the founder of Give-and-Take, a community-based project that is re-thinking how services are developed and delivered to keep everyday resources in play on a local scale. The business is exploring what it means to be an ethical economy where “production” is based primarily on creating opportunities for collaboration and social civil interactions.

OUR STORY 

Founded in 2013 by Renna Al-Yassini, : by Design Workshops originated with our Facilitation trainings.

Prior to finding design, Al-Yassini worked in politics, where facilitation was understood to be essential to the work, and actively taught. Realizing there was a gap in explicitly teaching facilitation in design, she set out to bring these skills to creatives wanting to make a lasting impact. 

Partnering with AIGA, the live training has trained over 500 professionals across 12 locations.

Fast forward seven years, Al-Yassini has expanded and updated these professional development trainings, bringing to bare both in-house and consultant contexts. With the goal of elevating the role of design and designers within any organization, our trainings are now offered online and live.